The innovation company that shows up.

Ninety days. Three tracks: strategic response, ecosystem mapping, mobile enterprise. Alongside Cloudery’s Rafer Ounjian and JB Hi-Fi’s James Saretta, we ran the 2017 engagement that built the six-columns-of-ecommerce framework and made an early, non-consensus call: Shopify, not Enterprise commerce, not SaaS.

Seven years later, JB Hi-Fi migrated to Shopify. Online moved from ~A$200M to A$1B+. Category share went from 5% to 15%. New Zealand ecommerce grew 50%. Shopify wrote it up as one of their flagship enterprise case studies.

The engagement was $150K. The outcome was a billion-dollar business line. That’s the ratio we’re still working from — and the reason the triad (Gammill at NXP, Ounjian at Everything Machines, Saretta as NXP advisor) is still working together.

The retail category with the fastest brand-turnover velocity, the most parasocial customer relationship, and the deepest exposure to the DTC-to-omnichannel transition. Ulta needed a way to see the next wave without competing with its own merchant teams for oxygen.

We ran the initial venture and innovation pilots — the ones that shaped what Prisma Ventures ultimately became. The current program invests in tech and brands adjacent to beauty; the operator DNA underneath came out of that early work.

Kaufmann is the family-owned Mercedes-Benz importer that has run the brand in Chile since 1953. When their leadership decided premium automotive retail was going to be won on service logistics, they didn’t hire a consultancy — they hired us to be the outside venture arm.

We designed and ran the pilot: identify the right startup, structure the POC, prove the economics, hand the running program back to Kaufmann’s operators. It is the reference model for corporate venture in markets where the CVC category doesn’t exist yet.